Qatar-backed Louis Vuitton in $2.57bn acquisition
(She’s basically Brazil’s unofficial mascot.) But every so often, girls just want to go dark. Gisele found her way into Louis Vuitton’s brooding Fall 2013 ad campaign, lounging on the smokey set with Karen Elson, Carolyn Murphy and Isabeli Fontana. Steven Meisel captured the supermodels in all their louche, devil-may-care glory, each looking more glamorous than the next. But even so, it took us a few seconds to recognize Gisele. This new ad is a far cry from her last stint with Louis Vuitton . What do you think? Gisele for Louis Vuitton Fall 2013: Gisele for Louis Vuitton Spring 2006: She’s been around the block: Loading Slideshow
Paris men’s fashion week: Louis Vuitton spring-summer 2014
A vicuna near Ecuador’s majestic Mt. Chimborazo. Louis Vuitton is trying to take the slow road back to its dominance as a luxury retail brand, riding the back of a llama-like animal and a $2.56 billion acquisition. As I noted recently, the French vendor of elite handbags, clothing, jewelry and champagne has lost some of its shine. While it is still the worlds number one luxury brand, it has given up luster to rivals like Prada and Gucci.
The high cost of the multi-million dollar catamarans caused many boats to drop out of the competition. Artemis, which suffered the tragic death of one of its sailors during training, is also foregoing the Louis Vuitton Cup while it awaits the launch of its second boat. The New Zealand Herald reported that Louis Vuitton has already drastically cut their sponsorship for the event. And, as the Chronicles Matier & Ross wrote today, the city of San Francisco may be on the hook for $8 million in losses from hosting thedisastrousevent. UPDATE: Louis Vuitton Cup director Christine Belanger is disputing the New Zealand Herald repor t.
Louis Vuitton’s “slow” road back to prestige
“The price is steep but it is a fairly unique business,” said Paul Swinand, analyst at market research house Morningstar. Loro Piana, which makes 30 percent of its sales in Asia, has enjoyed continued strong demand in China even as some other luxury brands such as Gucci and Louis Vuitton have experienced slowdowns. Earlier this year, it said it expected sales to grow a little over 10 percent this year, after growth of 13.1 percent to 630 million euros ($815m) in 2012. Consultancy Bain & Co expects sales in the global luxury goods market to rise 4-5 percent this year, cooling from 5 percent last year at constant exchange rates. LVMH said it planned to expand the Italian brand’s leather goods offering as well as its footprint worldwide. Loro Piana gets 85 percent of its revenue from its 185 directly operated stores and shop-in-shops. LVMH said it would finance the deal with cash and new debt and expected the transaction to close at the end of the year. The takeover comes two years after LVMH’s purchase of Roman jeweller Bulgari for 3.7 billion euros and more than a decade after it acquired leather goods maker Fendi and fashion label Emilio Pucci.
Report: Louis Vuitton reduces sponsorship for America’s Cup
(Christophe Karaba / July 27, 2013) By Adam Tschorn July 1, 2013, 1:10 p.m. For spring and summer 2014, the Louis Vuitton man was indulging in the time-honored tradition of the West Coast American road trip, men’s studio and style director Kim Jones and artistic director Marc Jacobs explained in the show notes. “The collection is really about the freedom of the road and that freedom itself being luxurious, Jones says in the notes. The clothing should have that do-what-you-want attitude. Its a road trip drawing on elements of classic American culture from clothes, music to souvenirs. Its the changing environment from city to forest to desert, that journey in a day from snow-covered mountains to cacti in the desert that you can only really seem to have in America.